alicia selvi


Alicia founded CAJA Studio because she was driven by a desire to surround herself with beauty, art and interesting people. Her approach to hair – much like the inviting, vibrant and eclectic studio she has created – grows out of a deeply held belief in the power of self-expression.

There’s something almost intuitive about the way Alicia works. Her particular skill as a stylist is to give you the hair that suits you. “My goal,” she says, “is to help express your personality, by working with the natural texture of your hair.”

Born in Buenos Aires, Alicia moved to Toronto twenty years ago after beginning her career in the United States. Her highly developed sense of style reflects a thirty year career in the beauty industry, that stretches from teaching and stage work to working behind the chair. The walls of CAJA Studio are adorned with the work of local artists. The atmosphere is lively and organic -- celebrating individuality and creativity. Come and enjoy it.